BetaTrends is a market research platform that helps
businesses and creators validate ideas, understand their
audience, and refine their products through data-driven
insights. By leveraging interactive user engagement,
BetaTrends enables companies to test concepts, gather
real-time feedback, and optimize their offerings before
launch.
Designed for both businesses seeking market
validation and influencers looking to monetise their reach,
BetaTrends bridges the gap between creators and audiences,
ensuring every decision is backed by actual user
preferences.
Arium is a cloud gaming platform that empowers casual gamers
by unlocking earning potential from playing their favorite
games. As a designer on the team, I helped design most
features within three months using various design methods,
including user experience design, design system, and A/B
testing. I played a significant role in ensuring the
product's success by creating half of the product
designs, maintaining the design system, and helping my
teammates learn new tools. Overall, this experience allowed
me to hone my skills in designing digital products and
contribute to the creation of an innovative gaming
platform.
The Artoan campaign was created with this idea; a grassroots
movement that collects plastic bottle caps and converts them
into wheelchairs and other assistive devices for people with
disabilities, helping both the environment and improving the
lives of those in need. Artoan is the embodiment of social
solidarity and people working together to make life
better.
A selection of product-design case studies, grouped by the teams and products they were created for.
At Betatrends, creators published research activities called Interactions and gathered structured market feedback from participants. This collection covers the creator-side New Interaction flow.
This collection covers work for Arium’s tournament experience and multiplayer Game Room: making competitive play easier to navigate and testing a clearer ownership-transfer interaction.
Case study · 3 monthsArium tournament redesignDesigning a tournament experience players could understand as it changed.
Case studyMaking ownership transfer visibleTesting and revising ownership transfer in Arium’s multiplayer Game Room.
External case studyDesign systemDesign-system work for the Arium product.
Artoan is a grassroots campaign that collects plastic bottle caps and turns them into wheelchairs and other assistive devices for people with disabilities, connecting environmental action with social solidarity.
No published case study is available for this project yet.
